How to A/B Test Campaigns in Journey Builder
HOW TO CREATE A JOURNEY IN NOTIFYVISITORS :
A journey is defined as creating and customizing campaigns on the basis of each users’ lifecycle stages. It is a visual campaign builder that allows you to create campaigns and engage users with them on the basis of their lifecycle stages. The main goal of the journey builder is to create an omnichannel message experience to the users as they deviate from one channel to another at different stages.
NotifyVisitors journey builder allows you to create a journey by defining various branches and blocks which create a journey. You can create personalized experiences for the users on the basis of the triggers and actions they perform via different channels and mediums.
HOW CAN YOU A/B TEST PUSH CAMPAIGNS IN JOURNEY BUILDER :
- Suppose you are creating a journey for purchase and in order to attain the end goal, i.e. the purchase, you will set the triggers to allow only specific users in the journey. Let’s say you set the trigger EVENT to enter only those users who will install your app.
Consequently, when the user installs your app, you want them to perform certain actions to reach the end goal. If the users did not perform any action, what will be your next course of action, you will engage him through different mediums and tools.
For example - When a user installed your app, searched for a product but did not perform any action on it. In such a scenario, you can send him a push campaign regarding the catchy discounts on the products to fetch his attention.
WHAT ARE THE STEPS TO CREATE AB TEST PUSH :
- Drag and drop the “WEB PUSH” option from the ACTIONS section and create a new push campaign first or edit the existing campaign.
- When you edit it, you will be directed to the below page.
- You will see a plus button as soon as you save the name of the notification. Click on the "Plus button" from where you can create a variation of the control version or copy the existing one and make changes to it
- In order to create a variation, you have to first create a control version of the push. See below for more clarity, give the title and image to the notification.
- Next, create a variation for it by clicking on the create new variation in the below image, give the notification name, and get started.
- Below is the variation we created by adding the emojis to the push campaign messages to nudge users and evoke an emotion of excitement amongst them.
- The next step is to ab test your push campaign to know which version of your campaign wins. Click on the ab test configuration button and begin with split testing your push campaigns.
Note: You can create as many variations for your campaigns and send them in the equally determined ratio of traffic. Consequently, you can determine which variation wins after determining the results of your ab test campaigns.
Points to remember :
- You will view the option of split delivery. You can split test your push campaigns by clicking on that option.
- Click on the split delivery option and send the control version and variant version of push in an equal ratio of traffic. Click on the schedule notification and determine the results of your split test. See which one of the two wins.
HOW TO AB TEST EMAIL CAMPAIGNS IN JOURNEY BUILDER :
In case your push campaigns fail to bring the users back to your website or users dismiss your push campaigns. You can engage them with email campaigns.
- Drag and drop the EMAIL option from the ACTION section and get started.
- After dragging and dropping the block, you can create an email campaign or edit the existing one.
- If you want to create a new one, click on the Create Email button, assign a name to your campaign, and get started.
- Next, you can optimize the email campaigns by ab testing them and determine the winning variation.
- You can ab test email campaigns by creating the variations for your campaigns.
AB testing allows you to come up with optimized results for your campaigns and enable you to attain maximum ROIs in return.
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